Patria is a boutique design and strategy agency based in Buenos Aires, Argentina, founded in 2014 by Charly Cross and Agustín Ascacibar Balietti.
In a world of growing complexity, we help brands find clarity and confidence. Drawing on backgrounds in design, illustration, sociology, anthropology and business, we approach branding as both a strategic and cultural practice — because we believe that’s the only way to build something that lasts.
Our work helps organisations understand who they are, define where they’re going, and express it through visual identities, experiences and products that are meaningful, coherent, and built to stand the test of time.
Real collaboration is at the core of how we operate. We work closely with companies of all sizes — and with the people behind them — placing genuine value on understanding our partners, defining shared goals, and making our insight an integral part of their business. Because we believe the best creative work happens when the distance between client and studio disappears.
Quality isn’t a checkbox — it’s how we work. Rather than chasing trends or leaning on surface-level references, we focus on understanding the essence of each brand: uncovering its unique voice and visual language, one that goes beyond aesthetics and stands the test of time.
As a small agency, we personally oversee every project from start to finish. That hands-on approach keeps us deeply involved at every stage — ensuring clarity, consistency and open communication throughout.
Our diverse skill set lets us take on a wide range of projects — in scope, industry and style. We approach each challenge with the same creative curiosity and strategic intent, adapting our process to what each project actually needs.