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Becks Gold.

Anheuser Busch InBev and Cervecería Boliviana Nacional commissioned us to develop the identity and packaging for Beck’s Gold — a lighter, less bitter variant of the brand for the Bolivian market.

The brief had a clear tension: stay true to one of the world’s most recognizable beer brands while carving out space for something new. Working with the existing Beck’s logo, we built an identity that honors the heritage and still stands on its own. Delivered across cans and two bottle formats.

BECKS_GOLD_Can_Gravitiy_Drops_©StudioPatria.webp

BECKS_GOLD_Bottle_Ice_©StudioPatria.webp

BECKS_GOLD_Can_Gravity_©StudioPatria.webp

BECKS_GOLD_Bottle_Ice_Vertical_©StudioPatria.webp

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Becks Gold.

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