Patria Studio

La Ruta Natural.

La Ruta Natural is a federal tourism program led by the Ministry of Tourism and Sports of Argentina, developed in collaboration with all provinces and supported by funding from the Inter American Development Bank. The initiative organizes the country’s vast natural territory into a network of routes that promote nature based travel, biodiversity, and outdoor experiences across regions.

We developed the brand identity and digital platform to give coherence to a project of unprecedented scale. The system needed to work across diverse landscapes, cultures, and jurisdictions, providing clarity while allowing each region to retain its own character. Illustrations, maps, and graphic elements were designed to guide travelers and make complex geographic information approachable.

https://www.larutanatural.gob.ar/

Branding

Digital

Illustration

RUTANAT_Street_Poster_©StudioPatria.webp

1/19

La Ruta Natural.

1 / 17