Patria Studio

Mingo.

Launched by Grupo Peñaflor, one of Argentina’s leading wine groups, Mingo entered the growing ready-to-drink category as one of the first hard seltzer brands developed for the local market, inspired by a global trend gaining momentum around the world.

We developed the visual identity and packaging to position Mingo as accessible, modern, and distinct from traditional alcoholic beverages. The system reflects freshness, low alcohol content, and a lighter way to enjoy a drink, drawing from the Italian cocktail tradition that left a lasting mark on Argentina following the great waves of migration in the early twentieth century.

Applied across cans and bottles, the identity creates a cohesive and recognizable shelf presence, supporting the brand’s role in expanding the category and introducing new consumption habits.

Branding

Packaging

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Mingo.

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