Patria Studio

Mirimar.

Based in Los Angeles, MIRIMAR is a creative agency built to collaborate closely with brands, business leaders, and creative talent. The studio works across advertising and entertainment, shaping culturally relevant projects with global reach.

MIRIMAR’s visual identity is rooted in its founders’ Australian origins: the sea, the light, and the name of the street where they grew up. That memory — the way sunlight reflected off the water during their adolescence — is more than nostalgia; it is the lens through which they read the industry and build their work today. A luminous and distinctive perspective that translates into a singular creative vision.

That filter gives shape to the logomark: a synthesis of a pair of binoculars that distills the idea of looking with intention, of focusing on what is worth seeing. Together with the typography, the forms act as containers that capture light and refract it with character. We designed the identity to reflect MIRIMAR’s ambition to operate as a modern and flexible agency. The system balances confidence and restraint, creating a contemporary and clear presence that encourages collaboration, keeps the focus on the work, and anchors the brand in culture and craft.

Branding

Digital

MIRIMAR_Street_Poster_Ver_©StudioPatria_5.webp

MIRIMAR_Poster_Dupla_1A_©StudioPatria.webp

MIRIMAR_Poster_Dupla_1B_©StudioPatria.webp

MIRIMAR_Poster_Dupla_2A_©StudioPatria.webp

MIRIMAR_Poster_Dupla_2B_©StudioPatria.webp

MIRIMAR_Instagram_Feed_©StudioPatria_3.webp

MIRIMAR_Instagram_Stories_©StudioPatria.gif

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