Patria Studio

Strange Brewing.

Founded in Buenos Aires in 2016, Strange Brewing quickly became one of Argentina’s most recognizable craft breweries. Created by a group of friends with backgrounds in literature and a shared interest in culture, the project set out to break away from the visual codes dominating the local beer scene and build a brand impossible to ignore.

From the outset, the identity embraced provocation and play. Each beer label became a space to explore contemporary visual culture, drawing inspiration from classic films, music albums, literature, and pop references, all tied together by a cast of anthropomorphic raccoons.

Over time, this approach evolved into a flexible yet coherent universe, spanning more than seventy can designs and a wide range of graphic pieces.

https://strange.com.ar

Branding

Digital

Illustration

Packaging