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Tognis Pizza.

Founded in Buenos Aires by Argentine chef Máximo Togni, Togni’s Pizza was born from years spent working in the United States and a deep emotional connection to New York-style pizza.

We developed the visual identity and packaging to reflect that balance between craft and playfulness. A dachshund mascot — inspired by the shape of a pepperoni — anchors the system, while illustrated scenes draw from slice shop culture and classic visual references.

The result is a brand that mirrors the care behind the product itself, combining technique, personality, and a clear cultural sensibility — but more importantly, a pizza box that’s hard to throw away.

Branding

Illustration

Packaging

TOGNIS_Pizza_Boxes_22_1_©StudioPatria_8.webp

TOGNIS_Pizza_Boxes_22_3_©StudioPatria.webp

TOGNIS_Pizza_Boxes_22_4_©StudioPatria-1.gif

TOGNIS_Pizza_Illustrations_©StudioPatria.webp

TOGNIS_Pizza_Posters_©StudioPatria-1.gif

TOGNIS_Pizza_Shop_3_©StudioPatria_2.webp

TOGNIS_Pizza_Boxes_25_2_©StudioPatria_4.webp

TOGNIS_Pizza_Boxes_25_3_©StudioPatria-1.gif

TOGNIS_Pizza_Boxes_25_1_©StudioPatria_3.webp

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Tognis Pizza.

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